Staff Reporter
JOHANNESBURG, (CAJ News) - LENOVO believes it is on course to become the biggest personal computer maker in the Middle East and Africa regions.

This follows the latest preliminary results from Industrial Development Corporation for the last quarter of 2012 where Lenovo took second position globally.

By reaching that position Lenovo exceeded its own expectations.

EMEA president, Gianfranco Lanci, had earlier outlined his ambition and plans for the company to become a top three PC player in EMEA by 2013.

At the time, Lenovo was position five in the market.

“In April 2012, we set a clear goal - to become the number 3 PC vendor in EMEA and gain more than 10 percent market share by 2013 - and we have achieved this well in advance of our deadline.

"These results have given us a solid foundation from which to work in order to achieve our ultimate goal of becoming number 1 in EMEA. 

"In the coming year the market will see Lenovo bring even more innovative products to market; dominate the consumer space much more than we have done to date and deliver on our corporate strategy of being a PC+ company - ie designing products that have the additional features and functionality that consumers want - like our Yoga that is a laptop that converts into a tablet or the 27" table PC the Horizon, which showcased at CES,” said Lanci.

The EMEA business has contributed significantly over the last three years in making Lenovo the fastest-growing PC maker among the world's top vendors with 15 quarters outpacing the overall PC market.

In Middle East and Africa, Lenovo has jumped up in the ranking to become the number 4 player with 36.3 percent year to year growth.

Oliver Ebel, executive director and general manager Lenovo Middle East & Africa, said the company’s continued growth in MEA comes as a result of our strong regional operations and commitment to our customers and partners.

“MEA has become an increasingly strategic region for Lenovo and we are determined to further grow our presence and invest in new growth markets.

"We are also committed to bringing our latest innovations to the region as we see businesses and consumers in MEA as eager adopters of innovation,”  Ebel said.